Wednesday, April 22, 2015

Competitive Product Analysis

The following are products currently on the market that either have similar features or concept designs to our product, "Crash Course Factory."
A similar product to our project idea is Tyco’s “Crash Test Dummies”. The toy was created in 1992, and designed to target the aggressive and destructive behavior of young boys. The toy does serve an educational purpose by informing children and adults about the importance of wearing a seat belt in a car. The initial launch price of the car was $15 while the dummy character cost $6.
The toy functions as a destructible car with components that can break away from the main body of the car. There are a line of vehicles that can be purchased separately with varying break away parts. The breakable parts are able to be re-attached to the vehicle. The vehicle that is most similar to our project idea is the “Crash Car” which has break away wheels, windshield, and roof. The other function of the toy is the “Test dummy”. Depending on whether or not the Test dummy is buckled up or not, the test dummy with either stay secured in the car or ejected from the car. The car is propelled by the participant physically pushing the car forward.
Figure 1: Crash Test Dummies Toy Kit
The differences between Tyco’s, “Crash Test Dummies,” and our project idea are that the toy will feature interchangeable parts compared to proprietary parts, which would change how well the car can handle crashing. The second difference is that the toy will have a spring to launch the car instead of a person pushing. Tyco’s toy is designed specifically for user entertainment, fueling the destructive behavior of children. Our project idea will be designed with educational purposes in mind. It will show the importance of components on a car and the impact each component has on a car during a crash.
The other similar product that we found is called “Hot Wheels Criss Cross,” created by Mattel company. The toy targets young boys interested in cars and car collisions. The toy uses 4 separate tracks, where both ends of the track are connected to an intersection. At the center of the intersection is a rotating wheel (battery operated) that propels the car to the next track. Eventually two cars will meet at the intersection and collide. The collision causes both cars to be ejected from the track. After the collision, both cars will always remain fully intact. The toy involves no skill and is more visually appealing than interactive.  It is priced at $30.11 for the track and $0.99 per car.

Figure 2: Hot Wheels Criss Cross Toy Kit
The differences between “Hot Wheels Criss Cross” and the “Crash Course Factory” toy idea is that our toy design will have interchangeable parts that breakaway depending on how the car is put together and the impact from the collusion.  This is unlike the Hot Wheels toy that does not have interchangeable parts and does not break apart when upon collusion. The other feature of the “Crash Course Factory” toy is that it will have a safety measure and a mechanical launch. The safety measure will indicate how safe the car the user designs is when crashed. The mechanical launch system will use a spring that is manually pulled back by the user instead of an electronic system.
The similarities between the toys includes a track which the car runs on, however the track the “Crash Course Factory” toy can be constructed into whatever shape the players want it to be. Also, there will be a wall included in “Crash Course Factory” for the cars to crash into. Therefore, the car can collide with the other car or crash into the wall. We want to include as many realistic car collision scenarios as possible.
We have decided to buy a couple toy cars that are similar to our project idea in order to investigate the design methods. This will help us when we create our car frames and the parts. We ordered a couple of cars from Amazon.
Therefore, the projected budget is...

Category
Projected Cost
Competitive Toy Car Products (for understanding design methods)
$50
Materials for Car / Crash Dummy fabrication
$30
Materials for Track / Launch Mechanism fabrication
$30
Total
$110

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